Summer House Map Redesign
Objective: To recreate and enhance the "Summer House" map for Luther Village, improving clarity, accuracy, and visual usability for guests and residents.
Key Enhancements:
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Updated Address Labels:
Made unit addresses more legible and consistent in format, improving navigation for first-time visitors. -
Parking Identification:
Clearly marked guest parking bays specific to Summer House visitors, enhancing ease of use and reducing confusion. -
Road & Path Clarity:
Redesigned roadways and walkways with cleaner, more defined lines to better illustrate access points and routes. -
Landmark Clarity:
Highlighted key areas such as the Summer House, fire lane, and service entrances to aid orientation and emergency planning. -
Directional Flow:
Improved visual flow and readability of directional arrows and entry points for better user experience.
Deliverables:
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Finalized digital map in PDF format suitable for printing and digital distribution.
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Designed for internal use and guest orientation at Luther Village.
Urban Intersection Redesign for Safety and Accessibility
To address safety and efficiency concerns at a high-traffic city intersection, I developed a reimagined layout featuring a central traffic circle, which calms vehicle speeds and reduces collision points. The redesign integrates dedicated bike paths to promote alternative transportation and ensure cyclist safety, while expanded parking increases accessibility for local businesses and residents.
Strategic changes to crosswalk placement and road width significantly enhance pedestrian safety, allowing people to cross in shorter, more manageable segments. This concept not only prioritizes safer navigation for all users—drivers, cyclists, and pedestrians—but also supports a more sustainable, community-focused urban environment.
Newsletter
I manage the entire production of our printed newsletter—from design and layout to final print. As articles and event highlights come in, I adjust the layout to ensure everything fits within the set page count while maintaining a clean, engaging design. I also ensure consistent alignment, font sizing, and overall visual coherence across all pages. Once finalized, I prepare the PDF in a booklet format for double-sided printing on 11x17 paper. Every edition is a careful balance of creativity, technical precision, and attention to detail.
"For Our Future" Capital Campaign
I led the design and branding for a 15-page campaign booklet supporting a $325,000 fundraising effort, developing the full visual identity—including a custom color palette and both static and animated logos. I designed the booklet to clearly and emotionally communicate key messages through written content, member stories, and visuals. I also produced promotional materials such as merchandise mockups, a project overview video, and testimonial videos, ensuring all content aligned with the campaign’s values and delivered a cohesive message across platforms.
Logo Creation & Color Palette
Project Overview Video
Campaign Booklet
